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Replicant Cookie Policy

Effective Date: September 1, 2023

This policy describes how Replicant uses cookies (the ‘Policy’). The purpose of this Policy is to provide you, a user of Replicant’s services and/or websites (we’ll collectively call these the ‘Services’), with clear information about the purposes for which Replicant uses cookies and the choices you have when it comes to managing your cookie settings.

1. What are cookies?

Cookies are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. It also allows Replicant and our partners to uniquely recognise your device and support the continuity of your experience, for example by helping us to understand your preferences or past actions. The table in the section below explains the cookies we use and why.

2. How do we use cookies?

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and improving your user experience. They can also help to ensure that ads you see online are more relevant to you and your interests.

Replicant uses two main categories of cookie: (1) strictly necessary cookies; and (2) optional cookies:

1. Strictly Necessary Cookies

These cookies are set by Replicant or a third party on our behalf, and are essential to enable you to use the features of our Services, such as technically delivering content, setting your privacy preferences, logging in, or filling in forms. Without these cookies, our Services cannot be provided so you cannot decline them.

2. Optional Cookies

Optional cookies may be ‘first party cookies’ or ‘third party cookies’ as explained in the table below. Optional cookies also differ depending on the purpose they are used for, as explained in the first column.

First party cookies – these are cookies set directly by Replicant or by a third party at our request.
Optional Cookie Type Purposes
First party functional cookies These cookies allow our Services to remember choices you make such as your user name, language, or the region you are in and provide enhanced, more personal features and content. For example, these cookies can be used to remember changes you have made to parts of web pages that you can customise. If you do not allow these cookies then some of the choices you have made on previous visits to our Services will not be saved.
First party performance cookies These cookies gather data about how visitors use our Services. For example, these cookies allow us to count visits to our website and to understand how visitors found the website. They also help us to know which pages are the most and least popular and see how visitors interact with our Services. All of this helps us to measure and improve the performance of our Services. If you do not allow these cookies we will not receive data about your use of our Services to help us to monitor the performance of our Services.
First party targeting cookies These cookies collect information about your browsing habits in order to deliver advertisements more relevant to you and to understand your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertisements Replicant shares. These cookies log that you have visited a website and this information may be shared with other organisations such as advertisers. If you do not allow these cookies you will still experience advertising but it will be less tailored to you.
Third party cookies – these are cookies that are set directly by a third party or set by Replicant at the request of a third party, such as our analytics or advertising service providers.
Personalised Ads Third party cookies are set for the following purposes relating to personalised ads:

  • select personalised ads: personalised ads can be shown to you based on a user profile or other historical user data;
  • create a personalised ads profile – a profile can be built about you and your interests to show you personalised ads that are relevant to you;
  • select basic ads – ads can be shown using real-time information about the context in which the ad will be shown, such as the content you’re viewing, your approximate location, or your device type.
Ad and content measurement, audience insights and product development Third party cookies are set for the following purposes relating to ad and content measurement, audience insights and product/service development:

  • measure ad performance – the performance and effectiveness of ads that you see or interact with can be measured;
  • develop and improve products – your data can be used to improve existing systems and software, and to develop new products/services;
  • apply market research to generate audience insights – market research can be used to learn more about the audiences who visit sites/apps and view ads; and
  • measure content performance – the performance and effectiveness of content that you see or interact with can be measured.
The ‘Always Active’ purposes Finally, third party cookies are also set for the purposes listed below. Although these purposes are described as ‘Always Active’, you can choose to disable them like the other optional cookies:

  • ensuring security, preventing fraud, and debugging – your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely
  • technically delivering ads or content – your device can receive and send information that allows you to see and interact with ads and content;
  • matching and combining offline data sources – data from offline data sources can be combined with your online activity in support of one or more purposes;
  • receiving and using automatically-sent device characteristics for identification – your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type; and
  • linking different devices – different devices can be determined as belonging to you or your household in support of one or more purposes.

These purposes are described as ‘Always Active’.

3. Options for managing cookies and interest-based ads

In this section we describe the different ways in which you can manage your cookie preferences, depending on the cookie type and your device type.

Consent Management Platform

To allow you to manage your cookie preferences, Replicant uses something called a consent management platform or ‘CMP’, sometimes referred to as a ‘cookie banner’. The CMP also allows us to maintain records of your consent. You may view the CMP and access your cookie settings at this link.

Using the CMP, you can:

  • consent to the setting of optional cookies by us and our third-party partners;
  • manage your preferences for how first party cookies are set according to the category of cookie; and
  • manage your preferences for how third party cookies are set according to the purpose for which your data is processed or according to which third-party partners are involved.

Please note that you will not be able to withdraw consent for cookies which are strictly necessary for the Replicant Service to operate.

Web Browser Settings

You can also use your web browser settings to accept, refuse and delete cookies. To do this, follow the instructions provided by your browser (usually located within the ‘Help’, ‘Tools’ or ‘Edit’ settings).

Google Analytics

To opt out of being tracked by Google Analytics across all websites, visit

4. Updates to this Policy

We may occasionally make changes to this Policy.

5. How to contact us

Thank you for reading this Policy. If you have any questions about this Policy, please contact Replicant’s DPO and EU/UK Representative at [email protected].